Do Sales Tools = Sales Effectiveness?

Posted by Steven on Jul 23rd, 2009 | 2 comments

With the explosion of “Sales 2.0″ mentions, how do we evaluate the tools that are available?  Which ones will really drive better effectiveness?

According to CSO Insights, the #1 issue that worries VP Sales and CEOs, behind increasing revenue, is increasing sales effectiveness.

In a different survey, 97% of CEOs interviewed are planning on increasing revenue this year.  More interestingly, 67% plan on increasing revenue while REDUCING headcount in the sales department.

Now, I am not a math major, but, (more…)